Forced Relationships
"Forced relationships is developing a new idea by looking at unusual combinations"
For this part, we had to chose two words that we hadn't chosen before, then wrote ten associate words per each.The first word was "Disability" and the other word was "Device". The next step was to pair three "disability" concepts with three "device" concepts. The combinations were crazy:
Person-Plastic
Stop-Easy
Without-Shapes
Then, a big surprise! we had to add the word "business" at the end of every combination and give a little explanation of all of them.
Plastic Person Business: This company sells plastic prosthesis that permit their customers to have their normal life.
Easy Stop Business: (This one was difficult) Its a driving school, the name is super attractive.
Without Shapes Business: Its a store where you can design your own clothes.
Disability
|
Device
|
Person
Stop
Tired
Without
Less
Little
Unfinished
Poor
Limited
|
New
Easy
Useful
Plastic
Innovation
Texture
Shapes
Unlimited
Black
|
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